Recruiting Tips

Invite Eligible Prospects to Join Your Carolina Alumni Association

Here are some tips on how to make your Member Reward Points grow:
  • Visit personally with your friend.
  • Place a call to your potential new member.
  • Write a personal letter or e-mail to your friend or family member.
  • Visit, call, write and e-mail (or a mix of the bunch) for BEST RESULTS!
Tips on making members out of your Carolina friends

Here are a few tips in helping your favorite Carolina friends become members:

  • Have your membership materials on hand when you meet with a prospect – they have a better chance of joining if it’s easy and on-the-spot. You can visit the helpful Every-Member-Get-A-Member Download Center to print materials from the comfort of your own home!
  • Use your love of Carolina and the Gamecocks to help convince them of what they’re missing – after all, that’s what the Alumni Association is all about!
  • Drive home the Points of Pride and other member benefits, and what it is that you especially love about the Alumni Association – it will personalize the experience for them and make them see what they’re missing!
 
Point of Pride
Carolina marketing professors Kristin Diehl and Stacy Wood were selected by the Marketing Science Institute as two of the top 30 up-and-coming marketing scholars in the country, and Bill Bearden was honored with a career research award by the Fordham Pricing Institute.