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Recruiting Tips
Invite Eligible Prospects to Join Your Carolina Alumni Association
Here are some tips on how to make your Member Reward Points grow:
- Visit personally with your friend.
- Place a call to your potential new member.
- Write a personal letter or e-mail to your friend or family member.
- Visit, call, write and e-mail (or a mix of the bunch) for BEST RESULTS!
Tips on making members out of your Carolina friends
Here are a few tips in helping your favorite Carolina friends become members:
- Have your membership materials on hand when you meet with a prospect – they have a better chance of joining if it’s easy and on-the-spot. You can visit the helpful Every-Member-Get-A-Member Download Center to print materials from the comfort of your own home!
- Use your love of Carolina and the Gamecocks to help convince them of what they’re missing – after all, that’s what the Alumni Association is all about!
- Drive home the Points of Pride and other member benefits, and what it is that you especially love about the Alumni Association – it will personalize the experience for them and make them see what they’re missing!
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Point of Pride Carolina marketing professors Kristin Diehl and Stacy Wood were selected by the Marketing Science Institute as two of the top 30 up-and-coming marketing scholars in the country, and Bill Bearden was honored with a career research award by the Fordham Pricing Institute. |
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